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Topshop Relaunches with Trafalgar Square Runway and Celebrity-Curated Edit

Topshop is relaunching online with a public runway reveal to set the stage for partner-run pop-ups this autumn.

Overview

  • Topshop officially relaunched on August 16 with a public runway show in London’s Trafalgar Square unveiling its autumn collection.
  • The brand’s standalone website went live on Topshop.com the same day, marking its return to e-commerce after years in administration and online-only operations.
  • Model and entrepreneur Cara Delevingne curated a 30-piece edit that combines her signature style with Topshop’s new seasonal looks.
  • The refreshed collection is immediately available on Topshop.com and through ASOS, featuring items like a borg patchwork coat (£110), high-rise jeans (£50) and ribbed cardigans (£40).
  • Rather than reopening a flagship store, Topshop will expand its physical presence this autumn through partner-run pop-ups and wholesale placements.