Overview
- Topgolf announced the multiyear agreement on Tuesday that guarantees John Daly will appear at its Augusta location during Masters week in 2027 and 2028.
- The partnership includes two ready-to-drink John Daly cocktails and the sale of Daly-branded merchandise at 55 Topgolf sites across the country.
- The deal formalizes a relationship that began with Daly’s 2026 appearances at Topgolf Augusta and makes further pop-ups at nearby local bars such as the Top Dawg Tavern unlikely.
- The move follows the 2025 demolition of the Augusta Hooters that had hosted Daly’s long-running Masters-week hangout and reflects Topgolf’s push to commercialize fan experiences under its new private equity ownership and CEO David McKillips.
- Daly’s team reported roughly $780,000 in Masters-week merchandise sales in 2024, so the agreement could protect and grow his yearly income from meet-and-greets while giving Topgolf new event and retail draws.