Top Six Media Giants to Spend $126 Billion on Content in 2024

Disney leads the charge as major companies shift focus to international and streaming content amidst market challenges.

Disney, Comcast, Google, Warner Bros. Discovery, Netflix, and Paramount are projected to account for 51% of global content spending.
Disney's acquisition of Hulu boosts its content spending to $35.8 billion, making it the largest contributor at 14% of the global market.
Netflix remains the top investor in streaming content, with plans to expand further with sports rights acquisitions in 2025.
International programming is a growing focus, with Netflix and Paramount+ allocating significant portions of their budgets to non-U.S. content.
Despite increased spending, overall growth is expected to plateau as companies prioritize strategic investments and profitability.