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Top Indian podcasters charge up to ₹30 lakh for celebrity appearances

Rising listener numbers have empowered hosts to set premium rates for celebrity guests

Overview

  • Actor Sooraj Pancholi confirmed that leading podcast hosts in India now demand up to ₹30 lakh per interview and that he personally received such an offer
  • The trend began during the 2020 COVID-19 lockdowns when podcasts emerged as a key platform for stars locked out of traditional talk shows
  • Hosts are exercising growing selectivity—comedian Kareem Rahma recently turned down Amy Schumer for not fitting his show’s format
  • Several Indian celebrities, including Neha Dhupia, Kalki Koechlin and Navya Naveli Nanda, have launched their own podcasts to share stories and build their brands
  • The global audience for podcasts now exceeds 540 million listeners, underscoring the format’s expanding cultural influence and commercial value