Overview
- The refreshed spot debuted Sept. 8 and will run through Halloween across Connected TV, YouTube, TikTok, Instagram, Facebook, X and Reddit.
- Animation studio Calabash produced the update under the creative direction of Chicago-based SCC.
- The familiar storyline remains as Mr. Owl delivers three licks before the signature crunch.
- Early viewers praised the sharper look, noting changes such as a clothed child and the omission of Mr. Cow and Mr. Fox.
- The remake shortens the script for digital use, removing lines like the boy’s closing remark.