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Too Good To Go, Whole Foods Roll Out Discounted Grocery Surprise Bags Nationwide

The companies frame the app-based surplus program as cost relief for shoppers facing higher prices.

Overview

  • The partnership expands today to all 536 Whole Foods Market stores in the U.S., moving beyond earlier prepared-food and bakery bags.
  • Seven grocery-focused bag types are now offered: produce, seafood, meat, dry goods, frozen, refrigerated and floral.
  • Bags are listed at roughly $6.99 to $9.99 and marketed as $21 to $30 in value, with Too Good To Go citing typical discounts of 50% to 70%.
  • Shoppers reserve and pay in the Too Good To Go app, choose a category, then pick up later without knowing the specific items in the bag.
  • Availability and contents vary by store and day based on surplus, with the rollout highlighted against higher grocery costs and a shutdown-related pause in SNAP benefits; the companies say 1.6 million meals have been saved to date.