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Tony Khan Reaffirms AEW Pricing Strategy, Keeps PPVs at $49.99 as Subscription Bundling Remains Uncertain

Khan cites a robust Warner Bros. Discovery partnership alongside broader distribution as the model’s foundation.

Overview

  • He said AEW has held the pay-per-view list price at $49.99 since 2019 and added outlets such as HBO Max, Amazon Prime and YouTube.
  • HBO Max subscribers can purchase AEW pay-per-views at a discounted $39.99 rate.
  • He emphasized keeping live-event get-in tickets in the roughly $20–$30 range, generally below WWE pricing.
  • He characterized AEW’s new Warner Bros. Discovery media-rights agreement as a strong deal that signals confidence in the brand.
  • He said the company has not decided whether to include pay-per-views inside a subscription at no additional cost.