Overview

• The deal was completed on June 25, formalizing Bloom’s £9.86 million investment for a 29% non-voting stake.
• James Franks, Bloom’s trusted adviser, will represent him on Hearts’ board as a non-executive director.
• Jamestown Analytics, which has driven Brighton’s success in player trading, will collaborate with Hearts on performance analysis.
• Foundation of Hearts members voted 98.5% in favor of the investment in May, signaling strong supporter backing.
• Bloom, who also holds stakes in Royale Union Saint-Gilloise and Melbourne Victory, aims to leverage his data-driven model to end Celtic and Rangers’ stranglehold on the Scottish Premiership.