Overview

• The boxed starter with a playable figure is priced at €119.99, about €20 more than the previous entry set.
• Tonieplay introduces interactive games controlled via a new add‑on controller, with 12 titles available at launch and both the controller and games sold separately.
• Local storage increases to 32 GB from 8 GB, and the device remains compatible with all existing Tonie figures.
• New figures will also work on the first Toniebox, which Tonies plans to keep on sale during a transition period.
• A 2024 University of Basel study criticized the platform’s data protection practices, and the new announcement does not include a stated technical fix.