Overview

• Preorders began on August 27 with retail availability set for September 15 in Europe and Oceania, followed by October 5 in North America.
• The device is listed around €109.99, with a starter set at €119.99 and a Tonieplay bundle reported at €139.99; individual games run about €19.99–€24.99 and the controller about €12.99–€13.
• Tonieplay debuts with 12 titles at launch for solo or cooperative play, adding quizzes and story‑based games to the screen‑free ecosystem.
• The new model keeps full compatibility with all existing Tonie figures and adds 32 GB storage, USB‑C charging, an LED ring, and sleep and wake light features.
• Tonies targets children roughly ages 1 to 9 with softer “My First Tonies” figures, manufactures in Vietnam and China, reports more than 9.5 million boxes sold and €480.5 million in 2024 revenue, and continues to face privacy critiques cited by a 2024 University of Basel study.