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Toniebox Figures Surpass 100 Million Sold Globally

The German startup behind the Toniebox celebrates a major milestone in children's audio entertainment, with over 1,100 figures now available worldwide.

  • The Toniebox, launched in 2016, has sold over 100 million Tonie figures globally, with Germany leading in sales.
  • The figures, which unlock audio content like music and stories, are part of a child-friendly speaker system designed for ease of use and mobility.
  • More than 1,100 Tonie figures are available, featuring characters from popular series such as Paw Patrol, Pippi Longstocking, and The Jungle Book.
  • Experts attribute the success of the Toniebox to its robust design, portability, simple interface, and wide range of content in multiple languages.
  • The Toniebox faces competition from other children's audio devices like Hörbert, Tigerbox, and Galakto, which offer alternative approaches to kids' audio entertainment.
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