Overview

• The new model debuts Tonieplay with 12 interactive titles at launch, featuring franchises such as Paw Patrol and Winnie the Pooh.
• Standalone pricing is €109.99, the starter set with a figure is €119.99, the Tonieplay bundle is €139.99, each game costs €19.99–€24.99, and the controller is €12.99.
• Retail availability begins on September 15 in Europe, the UK, Australia and New Zealand, with North America following from October 5.
• Hardware updates include 32 GB storage, a rainbow LED ring, nightlight and sunrise alarm functions, USB‑C charging, and a more robust, rounded design.
• All existing Tonie figures remain compatible, the target age range expands to roughly 1–9 years with new softer “My First Tonies,” and prior privacy criticisms from a 2024 University of Basel study remain part of the context.