Overview

• Toni Cruz died on July 11 after a recent illness, sources close to the producer confirmed.
• He rose to fame in the late 1960s as part of satirical musical trio La Trinca, which blended humor with political critique under Franco’s regime.
• In 1987 Cruz co-founded Gestmusic, launching landmark formats such as Crónicas Marcianas and Operación Triunfo before selling a majority stake to Endemol Shine Group in 2017.
• He established Reset TV in 2019 to develop innovative content and in 2022 joined FC Barcelona as audiovisual consultant, leading Barça TV’s transformation into the Barça One platform.
• Colleagues from entertainment and sports have lauded his transformative impact on Spanish media as his ventures prepare to move forward under new leadership.