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Tompkins Square Halloween Dog Parade Turns 35 With New Host, Adoption Focus and Sponsor Activations

Hundreds of costumed dogs filled the East Village route, with finalists judged on a Tompkins Square Park stage.

Overview

  • The Oct. 19 parade marched down Avenue B into Tompkins Square Park before large crowds, with hundreds of registered pups.
  • Nonprofit New York Dog Parade hosted the event for the first time, introducing format changes.
  • Four adoptable dogs from Pup Starz, Social Tees and the ASPCA served as grand marshals to spotlight pet adoption.
  • A new festival block on Sixth Street featured sponsor activations, including Stella & Chewy's treats and Pumpkin Pet Insurance photo ops.
  • The costume contest crowned Charlie, Emily and Zoey for a “cereal killer” concept, with Dan Schachner emceeing and judges selecting 20 finalists.