Tommy Hilfiger to Launch AI-Powered Mobile Fashion Game, FashionVerse
Gucci Commits 300,000 Euros to UNICEF's Education Fund
- Tommy Hilfiger, in partnership with Joe Lamastra's Hilfiger Ventures and gaming company Tilting Point, is launching a mobile fashion game called FashionVerse.
- The game, which will be available on iOS, Android, and Netflix for subscribers, uses AI to create photorealistic avatars, settings, and props.
- In FashionVerse, players can take on design challenges, create fashion sets or mood boards, share their creations, vote on others' designs, and unlock new clothing styles.
- The game will feature two-week virtual 'Pop-Ups' with major fashion, entertainment, art, and beauty brands, offering players the chance to interact with the modern fashion universe.
- Gucci has committed 300,000 euros to UNICEF's education thematic fund, aiming to support education programs in the world's most vulnerable communities.