Overview

• Nicholas Hoult and Claudia Schiffer front the campaign shot by Glen Luchford, joined by Jeremiah Berko, Raphael Diogo, Ida Heiner and Selena Forest.
• The creative leans into luxury motorsport nostalgia with a modern twist, echoed by Hoult’s real-world racing background.
• The fall collection refreshes prep staples with material and technical updates, including tartan shirting, water-repellent barn jackets, Oxfords, loose-fit denim and a lightweight women’s trench in a responsible wool blend.
• Ads are rolling out across out-of-home, print, retail, digital and social channels, with product available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.
• The launch begins the ‘You’re Invited, No RSVP Required’ series, with planned brand experiences, collaborations and racetrack-inspired events designed to make prep feel more expressive and accessible.