Tommy Hilfiger Reignites Luxury at New York Fashion Week

The iconic designer returns with a polished, preppy collection, showcasing at the Grand Central Oyster Bar for the first time.

Tommy Hilfiger showcased his Fall/Winter 2024 collection at New York Fashion Week, marking a return to luxury and sophistication.
The show took place at the Grand Central Oyster Bar, a first in the venue's 110-year history, featuring a mix of celebrities and a cocktail party atmosphere.
Hilfiger emphasized a shift from streetwear to a more polished, preppy look, incorporating classic American styles with modern, oversized proportions.
The collection was described as a blend of Hilfiger's core DNA with new shapes, fabrics, and textures, aiming to offer affordable luxury.
Hilfiger's return to New York Fashion Week after a two-year absence was seen as a significant moment, signaling a focus on international growth and a recommitment to the American market.