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Tommy Hilfiger Named Official Apparel Partner of Cadillac’s 2026 F1 Team

The launch of an APXGP Collection ahead of June’s ‘F1 The Movie’ release underscores Cadillac’s final push toward its inaugural season.

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Tommy Hilfiger logo
A general view of the atmosphere is seen during the Launch Party For Cadillac F1 Team at Queen Miami Beach on May 03, 2025 in Miami Beach, Florida.
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Overview

  • Tommy Hilfiger has secured a multiyear deal to outfit Cadillac’s new F1 team with on-track apparel and branded merchandise.
  • The partnership encompasses driver suits, helmets, team kits for crew and management, and a global fanwear line set to debut in March 2026.
  • Cadillac Formula 1 Team, founded by TWG Motorsports and General Motors, received FIA approval in March 2025 and will be the first new entrant since 2016.
  • Hilfiger’s motorsport pedigree dates back to the 1990s with Team Lotus and Ferrari and most recently Mercedes-AMG before signing with Cadillac.
  • The brand’s APXGP Collection, launched in stores worldwide, ties into next week’s ‘F1 The Movie’ premiere on June 27.