Overview

• The multiyear agreement makes Hilfiger the official apparel partner for Cadillac’s first new F1 team since 2016.
• Tommy Hilfiger will create team kits, driver suits, helmets and a fanwear line showcasing its signature designs.
• Cadillac F1 Team secured final approval in March 2025 and plans to enter the grid in the 2026 Formula 1 season.
• Hilfiger returns to Formula 1 after past sponsorships of Team Lotus, Ferrari and Mercedes-AMG.
• The team will announce its driver line-up in August 2025 and unveil its race car in the coming months.