Overview

• Photographed by Glen Luchford, the campaign deploys racetrack imagery and is rolling out across out-of-home, print, retail, digital and social channels.
• The brand will amplify the rollout with bespoke experiences, creative collaborations and racetrack-inspired events.
• The fall assortment updates prep staples with tartan shirting, water-repellent barn jackets, Oxfords, loose-fit denim and a lightweight trench in a responsible wool blend.
• Products are available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season.
• Coverage labels the season as either Fall 2025 or Fall 2026, though the campaign and related activations are now in market.