Overview

• Tom Holland struggled with alcohol consumption and found support in non-alcoholic beers during his sobriety journey.
• Bero, co-founded by Holland and John Herman, debuts with three non-alcoholic beer styles: pilsner, IPA, and wheat.
• The non-alcoholic beer market is experiencing significant growth, projected to reach $1 billion in the U.S. within two years.
• Bero's branding avoids the typical blue labels of non-alcoholic beers, opting for gold to help consumers blend in socially.
• Holland's brand aims to support those exploring sobriety or moderation, with plans to expand into the UK and beyond.