Overview

• Tom Holland visited multiple Target stores in search of his non-alcoholic beer brand, Bero, eventually finding it at the third location.
• Despite being the creator of the product, Holland's English ID was rejected at checkout, preventing him from proving his age.
• A Target employee assisted by scanning their own ID, allowing Holland to complete the purchase of his own beer.
• Bero, launched in October 2024, was inspired by Holland's sobriety journey, which began with a Dry January in 2022 and led to his decision to quit drinking entirely.
• The brand aims to provide a premium non-alcoholic beer option for those seeking inclusion in social settings without alcohol.