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Tom Cruise’s Digger Posts Weak Box-Office Start

Its low opening pushes the film far below its high break-even target, risking large studio losses.

Overview

  • The film earned an estimated $8 million in North America and roughly $20 million worldwide during the opening weekend of October 2–4.
  • Industry reports place production costs at about $150–180 million with marketing widely reported as substantial, creating an unusually high break-even threshold that Warner Bros. pegs near $300 million and some analysts near $350 million.
  • Analysts say the early shortfall could translate into roughly $150–200 million in losses for the studio if the film fails to significantly improve over coming weeks.
  • Early reception is mixed to negative, with Rotten Tomatoes around 51% and a C+ CinemaScore, and Tom Cruise has publicly defended the project on Instagram and in extended press appearances.
  • The film’s high-profile director and cast raised expectations for awards and box-office returns, and its poor launch could prompt studios to rethink large budgets for non-franchise adult comedies and alter marketing strategies for prestige releases.