Overview
- The film recorded only $1.2 million in Thursday night previews and about $3.3 million through Friday, figures that industry trackers say put Digger on pace for roughly an $8 million opening weekend.
- Warner Bros. had guided toward a $12–15 million start, and estimates of the film’s total cost — including reported marketing — lift its break‑even target into the roughly $300–350 million range.
- Critical response has been sharply mixed and early audience polling produced one of Tom Cruise’s lowest CinemaScore grades, signaling weak word of mouth that could erode future ticket sales.
- In response to the headlines, the studio shifted marketing to lean into the film’s polarized reception and urged viewers to ‘decide for yourself’ as a way to drive curiosity.
- Digger’s faltering launch comes at a sensitive moment for Warner Bros., with leadership changes reported and the studio’s planned merger with Paramount increasing scrutiny of the film’s commercial and reputational impact.