Tom Brady's Auction of Watches and Memorabilia Raises $9 Million

The retired NFL legend's collection, including rare watches and game-worn items, attracted global interest at Sotheby's.

Tom Brady's auction, titled 'The GOAT Collection,' featured 41 items and generated $9 million in total sales at Sotheby's New York.
The collection included luxury watches, game-worn jerseys, Super Bowl memorabilia, and unique personal items from Brady's career.
A Rolex Daytona 'John Player Special' watch sold for $1.14 million, making it the highest-priced item in the auction.
Notable football memorabilia included Brady's Super Bowl LI wristband, which sold for $204,000, and cleats from Super Bowl XXXIX, which fetched $264,000.
The auction drew over 800 participants from 45 countries, with many items significantly exceeding their pre-auction estimates.