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Tom Brady Slams College Football’s Money-First Culture

He urged parents to instill resilience in athletes to offset NIL-fueled commercialization in college sports.

Overview

  • On Fox Sports’ “Big Noon Conversations,” Brady condemned the spotlight on NIL deals and transfer portal moves for shifting college football toward short-term financial gains.
  • He argued that modern athletes miss out on essential mental and emotional growth forged by bench roles and adversity, citing his redshirt years at Michigan as formative.
  • Brady placed responsibility on parents to teach resilience and core values, saying young players are ill-equipped to navigate lucrative offers and agent influence without guidance.
  • He warned that increased transfers erode team loyalty and continuity, potentially stripping players of leadership, accountability and other sustainable traits.
  • Brady’s remarks have drawn widespread media attention but have not spurred any formal responses or policy proposals from the NCAA, universities or player advocates.