Overview
- Brady posted an Instagram story from the Fox broadcast booth before the Bears‑Falcons game showing a 40mm Rolex Land‑Dweller ref. 127336 with an ice‑blue honeycomb dial and integrated Jubilee bracelet.
- Rolex lists the non‑diamond 40mm platinum Land‑Dweller at about $68,400 and a diamond‑bezel upgrade at roughly $125,850, figures cited by multiple outlets that identified the model.
- This appearance continues a pattern of Brady displaying high‑value timepieces on social media and during broadcasts, including previously noted Jacob & Co. and Patek Philippe pieces.
- Brady’s capacity to buy and showcase such watches is framed by his reported earnings and media role, most notably his reported 10‑year Fox deal and widely cited net worth estimates.
- His repeated public displays have drawn steady news coverage and audience attention, reinforcing his brand and feeding secondary‑market interest in collectible luxury watches.