Tom Brady Merges TB12 and Brady Brand with NOBULL

Brady Becomes Second-Largest Shareholder in Wellness Company Aiming to Inspire Others Through Shared Core Values

Tom Brady's wellness company TB12 and his apparel line, Brady Brand, are merging with Boston-based sports outfitters NOBULL.
Brady will become the second-largest shareholder in NOBULL, behind BodyArmor founder Mike Repole.
The merged company will continue to operate under the NOBULL brand and aims to become a complete wellness company, offering products in footwear, apparel, and nutrition.
Brady's brands will be incorporated into NOBULL's offerings, and his name and image will be used in some capacity.
Brady and Repole aim to inspire others through their shared core values and mindset, and plan to challenge their customers to be the best they can be.