Overview
- The campaign debuts a new Gopuff TV spot, “Hard Pass,” starring Brady and Druski that will air during FOX’s Packers–Lions Thanksgiving game.
- The effort centers on The Super Monday Off Coalition, a 501(c)(4) set up to advocate making the day after the Super Bowl a federal holiday.
- Gopuff will donate 1% of profits from a Super Monday Off product collection to the coalition through Feb. 8, 2026, with customers able to add donations at checkout.
- Supporters are driving a petition and constituent contacts to lawmakers, and Gopuff says it is establishing a political fund to back the initiative.
- There is no current legislation to create the holiday, though polling shows notable support and cited estimates put related business disruption near $3 billion.