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Tom Brady Draws Backlash for 'Kick the Dog' Comment During FOX's BearsCowboys Broadcast

The offhand remark during analysis of George Pickens’ helmet throw triggered a rapid online outcry, with no on-air correction reported.

Overview

  • During the fourth quarter of Chicago’s 31-14 win over Dallas, Brady said, “Those helmets can be… like a dog at home. Kick the dog, throw the helmet. Whatever it takes,” while describing George Pickens’ frustration.
  • Clips of the exchange spread quickly on social media as many viewers interpreted the line as condoning or confessing to harming a pet.
  • Skip Bayless reacted on air, saying he hoped Brady did not go home after losses and throw the dog.
  • Coverage noted Brady’s publicly known pets, including a terrier named Fluffy and a pitbull mix, Lua, who died in 2023.
  • Reports also highlighted Brady’s dual status as a FOX analyst and Las Vegas Raiders minority owner, and no apology or official statement from Brady or FOX had been reported by late Sunday.