Overview
- Brady posted “Big game, big watch” on Instagram before the NFC Championship and then wore the piece on Fox’s broadcast from Lumen Field.
- The timepiece was identified across reports as a Patek Philippe Aquanaut, with Us Weekly specifying the Luce Haute Joaillerie edition.
- Us Weekly cited the jeweler’s materials and gem counts and reported a retail price of about $287,000.
- Page Six reported the model retails for just over $285,000 and can resell for roughly $550,000 to $850,000, while Yahoo Sports listed it at $653,000.
- Coverage framed the moment within Brady’s history of luxury watch showcases, including a yellow sapphire Jacob & Co. worn at the 2025 Super Bowl and a reported $3 million diamond piece.