Overview

• During Fox’s fourth-quarter coverage, Brady said of a helmet slam, “Those helmets can be… like a dog at home. Kick the dog, throw the helmet. Whatever it takes.”
• Viewers quickly condemned the phrasing on social platforms, and prominent voices such as Skip Bayless questioned the comment.
• Broadcast partner Kevin Burkhardt did not react on air, and the game coverage proceeded without addressing the remark.
• Some analysis framed the phrase as an outdated idiom for displaced anger rather than a literal admission, a point that did not quell the criticism.
• Coverage noted Brady’s roles as a Fox analyst and Raiders minority owner and his history as a dog owner; as of Monday, neither he nor the NFL had issued a widely reported response.