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Together Breaks Into Top Ten With $10.9M Indie Debut

Leveraging a rare midweek release alongside immersive social marketing, Neon propelled the Sundance-hit body horror into theaters nationwide.

'Together'. (Photo: Germain McMicking)

Overview

  • Michael Shanks’s feature debut opened in 2,302 theaters on July 30 and secured the No. 6 spot at the domestic box office
  • Real-life couple Dave Franco and Alison Brie anchor the film’s dark comedy and visceral exploration of codependency
  • Neon orchestrated a rare midweek rollout to spark early word-of-mouth that carried into its opening weekend
  • Social campaigns featuring celebrity PDA, free couples therapy vouchers and a “Propose and We Pay” Las Vegas wedding contest broadened the film’s reach
  • Following top-ten placements in Australia and New Zealand, Together is slated for wider international expansion through September