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Toei Launches Toei Games, Its In-House Publishing Label

It will launch original PC games on Steam in 2026, with console versions to follow.

Overview

  • Toei Company announced Tuesday it has formed Toei Games as an in-house publisher, with the first title reveal slated for Friday, April 24.
  • The release plan starts on PC via Steam in 2026 before moving to PlayStation, Xbox, and Nintendo Switch.
  • Initial projects will be brand-new properties from creators in Japan and abroad rather than adaptations of Toei’s existing franchises.
  • President Fumio Yoshimura said the games push will serve as a new business pillar under the Toei New Wave 2033 vision to reach a global audience.
  • Kairosoft designed the Toei Games logo and produced a pixel version of Toei’s iconic opening sequence, pointing to external creative partnerships for branding.