Toby Byrne Named A+E Networks Ad Sales President as Peter Olsen Retires

Byrne will take over in February 2025, succeeding Olsen, who led transformative changes in ad sales over two decades.

Peter Olsen, A+E Networks' ad sales president for nearly 20 years, is retiring, marking a pivotal leadership change for the company.
Toby Byrne, with over 30 years of experience in media and advertising, will assume the role of president of ad sales starting February 2025.
Olsen is credited with pioneering data-driven, multiplatform advertising strategies and establishing new industry standards for audience measurement at A+E.
Byrne, who joined A+E Networks as EVP of ad sales in January 2024, has already been recognized for strengthening the company's position in the advertising marketplace.
Byrne's extensive background includes leading ad sales at Fox Networks Group and Zefr, where he focused on digital platforms like YouTube, Meta, and TikTok.