Overview

• TNT averaged 2.1 million viewers per race on TNT and truTV over its five-race Cup Series package.
• Amazon Prime Video led the new partners with an average of 2.16 million viewers, while FS1’s eight races drew 2.5 million per event.
• Sunday’s Brickyard 400 attracted 2.45 million viewers, marking its smallest audience since 1994 and a 33 percent drop from last year.
• Nielsen’s figures exclude HBO Max streams, pushing the median age of TNT’s cable audience to 62, higher than Prime Video’s 56.
• Under NASCAR’s new 2025–2031 rights deals, fans now need access to Fox, FS1, Prime Video, TNT, NBC and USA to see every Cup race.