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TMZ Posts AI-Generated Images of Clay Matthews Labeled as Paid Content

X's community note labeled the post AI-generated, exposing gaps in platform verification as Matthews prepares for a Netflix analyst debut next week.

Overview

  • TMZ published social-media photos claiming Clay Matthews looked “very different” after cosmetic work, and the outlet's post carried an “#ad” or paid-partnership label.
  • The images were quickly called out as AI-made and an X community note attached to the TMZ post said no credible sources report any recent surgery.
  • Viewers and reporters pointed to clear AI flaws in the photos, including an exaggerated jaw, oversized chin, distorted cheeks, enlarged limbs and oddly formed fingers.
  • Matthews himself replied on X with the single-word post “Gigaclay,” and outlets note his recent podcast appearance showed his normal appearance.
  • The episode highlights how easy it is to produce flawed synthetic images, how crowd-sourced platform notes can correct viral posts, and how mixing paid content with paparazzi-style posts can harm a public figure's reputation.