Overview
- Abhishek Banerjee announced the initiative on Thursday to confront what TMC calls anti-Bengal propaganda in the digital sphere.
- Volunteers can register at ABDigitalJoddha.com, with reports indicating the enrollment window runs through November 30, 2025.
- Recruits select defined roles as content creators, social media managers or digital amplifiers to shape and distribute messaging across platforms.
- TMC says participants will receive a four-week blend of online and offline training covering digital communication and content creation.
- Party leaders frame the programme as the formal start of their 2026 election push, while BJP figures dismiss its likely electoral effect.