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TMC Unveils 'Ami Banglar Digital Joddha' to Launch 2026 Bengal Campaign

The youth-led online drive targets misinformation to promote Bengal's identity ahead of a renewed fight with the BJP.

Overview

  • Abhishek Banerjee announced the initiative and invited young people to join as Digital Joddhas to defend Bengal’s image online.
  • Party materials describe a three-part volunteer structure with Content Creators, Social Media Managers and Digital Amplifiers.
  • TMC says participants will counter divisive narratives, challenge misinformation and amplify a pro‑Bengal message across platforms.
  • Leaders present the rollout as the first formal step of the party’s 2026 West Bengal Assembly election effort.
  • A concept note details goals and a registration process for interested citizens, with polls scheduled for May 2026 and expectations that the BJP will turn fuller attention to Bengal after Bihar’s elections.