Overview
- Abhishek Banerjee announced the initiative and invited young people to join as Digital Joddhas to defend Bengal’s image online.
- Party materials describe a three-part volunteer structure with Content Creators, Social Media Managers and Digital Amplifiers.
- TMC says participants will counter divisive narratives, challenge misinformation and amplify a pro‑Bengal message across platforms.
- Leaders present the rollout as the first formal step of the party’s 2026 West Bengal Assembly election effort.
- A concept note details goals and a registration process for interested citizens, with polls scheduled for May 2026 and expectations that the BJP will turn fuller attention to Bengal after Bihar’s elections.