Overview
- The party posted the catchphrase “Jotoi koro hamla, abar jitbe Bangla” and a new illustration-style logo on its official X account.
- Abhishek Banerjee said he will start in Baruipur on January 2 before heading to north Bengal for meetings with tea garden workers in Jalpaiguri and Alipurduar.
- TMC framed the contest as a rebuttal to the BJP, labeling its rivals “Bangla-Birodhi Zamindars” in campaign messaging.
- Mamata Banerjee linked the push to recent attacks on Bengali migrants, condemning the lynching of a 19-year-old in Odisha.
- The party rolled out influencer and booth-level drives and is promoting its ‘Unnayaner Panchali’ report card, with poll dates expected in February after the SIR and final electoral roll.