Overview

• Abhishek Banerjee unveiled the initiative on Thursday, calling it a people-powered movement to defend Bengal’s identity and truth.
• The programme recruits volunteers into three defined roles: content creators, social media managers, and digital amplifiers.
• Registration is open via ABDigitalJoddha.com, where applicants submit their name, mobile number, district, and Assembly constituency.
• Party leaders frame the effort as a response to outside actors and BJP-linked narratives that they say malign the state in the digital arena.
• News outlets characterize the launch as the formal start of TMC’s 2026 West Bengal Assembly election campaign, focused on mobilizing youth online.