Overview
- Shapiro, on an earnings call Wednesday, said “we don’t buy it” about talk of weaker UFC events and argued the product and brand remain strong.
- He pointed to recent shows in Miami and Perth and highlighted prospects like Joshua Van, Carlos Prates, and Michael Morales as proof of a renewing roster.
- He said UFC has added a Freedom 250 event linked to the planned White House card and framed it as a showcase for rising champion Ilia Topuria.
- Fans and analysts counter that many Fight Night lineups feel thin and say matchmaking and fight selection often reflect cost-first decisions.
- Reports of $1.5 million premium ticket packages for the White House card and other access offers have sharpened concerns about value and optics.