Overview

• TKO COO Mark Shapiro told the Goldman Sachs Communacopia conference that WWE is not yet at UFC levels on ticket yield and that there is room to grow revenue from ticket sales.
• Shapiro cited a 59% margin in Q2 and said ticket sales and site fees are key drivers, positioning UFC-inspired yield management as the model for WWE.
• He said prior pricing under Vince McMahon targeted families rather than fully maximizing revenue, framing the new approach as a shift in philosophy.
• Recent Ticketmaster listings highlighted by FandomWire show very high prices for the Nov. 17 Madison Square Garden Raw, including seats listed at $2,507 with a $451.25 service fee.
• A viral TikTok captured a fan telling WWE president Nick Khan prices are “crazy,” and some outlets have reported fan backlash that includes claims of boycotts and empty seats at premium events.