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TK Maxx Launches Halloween Decor in June, Dividing Shoppers

The chain listed over 200 Halloween products online, with select stores also stocking the range after moving up its seasonal launch.

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Overview

  • TK Maxx began selling Halloween-themed home accessories in June, roughly four months ahead of the holiday season.
  • Its online store features over 200 items, including kiln-fired pumpkins, skull cushions, scented candles and branded throws.
  • Stock availability varies by location, with shoppers spotting the new range in Doncaster, Preston, Oldham and other outlets.
  • Customer reactions have split between Halloween enthusiasts eager for early buys and summer purists who say it’s too soon.
  • Other UK retailers such as Summerhill’s Garden Centre have likewise advanced holiday launches to extend their sales window and counter online competition.