Overview
- Titan disclosed the beYon launch in a regulatory filing, with the first exclusive store opening in Mumbai on December 29 and more outlets planned soon in Mumbai and Delhi.
- beYon will offer a curated range of lab-grown diamond jewellery positioned for value-conscious buyers.
- Company commentary has shifted from last year’s view of limited interest to acknowledging uptake among experienced diamond customers.
- Wazir Advisors estimates India’s diamond jewellery market at about $6.2 billion in 2025, with lab-grown at roughly $400 million and projected to reach $600 million by FY28.
- Earlier steps include a De Beers collaboration and the acquisition of UAE-based Dmas, with reports indicating no current synergy with beYon.