Overview

• Users can pair with up to three friends to match with other duos, and a single like from each side generates a group chat for all participants.
• Built on features like Tinder Matchmaker and Share My Date, the feature offers a social-first approach intended to reduce pressure for women and younger daters.
• Internal data shows nearly 90% of Double Date profiles came from users under 29 and that women were three times more likely to like paired profiles than individuals.
• Those who accepted Double Date invitations included roughly 15% new or returning users, and participants sent 35% more messages in group chats compared with one-on-one conversations.
• The feature is available now in the US and select markets, with a planned global launch in July as Match Group seeks to reinvigorate subscriber growth.