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Tinder Trials Paid Height Preference to Refine Premium Users’ Matches

Incoming CEO Spencer Rascoff hopes the algorithmic tweak will shape the app’s rebrand toward Gen Z users seeking more meaningful matches.

General views of the Tinder Headquarters on the Sunset Strip on August 28, 2020 in West Hollywood, California.
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inder's new premium feature allows users to filter matches by height, sparking debate over potential heightism.

Overview

  • The height preference is available exclusively to Tinder Gold and Platinum subscribers and functions as a paid guide rather than an exclusionary filter.
  • Users set minimum and maximum height ranges to nudge the matching algorithm without blocking profiles outside their preferred span.
  • Match Group’s incoming CEO Spencer Rascoff has introduced the feature to reposition Tinder from a hookup-oriented app toward intentional dating.
  • Hinge, another Match Group property, already offers a similar premium height tool, underscoring its growing role in dating-app personalization.
  • Social media reaction has been divided, with some applauding the transparency and others warning it reinforces superficial standards and heightism.