Overview

• The paid height preference lets users nudge Tinder’s algorithm toward profiles matching their desired heights without blocking others.
• Tinder is field-testing the feature for subscribers at the gold and premium tiers in select markets.
• Social media reactions have been split, with critics warning it reinforces superficial dating habits and supporters framing it as a user-controlled preference.
• Incoming CEO Spencer Rascoff designed the trial as part of a wider effort to shift Tinder’s image from hookup culture to purposeful dating.
• Match Group rivals Hinge and Bumble already offer height filters behind paywalls, and studies confirm strong gender-based height preferences among daters.