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Tinder Tests Paid Height Preference to Refine Match Recommendations

This trial for Tinder’s top-tier subscribers supports Spencer Rascoff’s strategy to steer the app toward more intentional connections.

General views of the Tinder Headquarters on the Sunset Strip on August 28, 2020 in West Hollywood, California.
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inder's new premium feature allows users to filter matches by height, sparking debate over potential heightism.

Overview

  • The paid height preference lets users nudge Tinder’s algorithm toward profiles matching their desired heights without blocking others.
  • Tinder is field-testing the feature for subscribers at the gold and premium tiers in select markets.
  • Social media reactions have been split, with critics warning it reinforces superficial dating habits and supporters framing it as a user-controlled preference.
  • Incoming CEO Spencer Rascoff designed the trial as part of a wider effort to shift Tinder’s image from hookup culture to purposeful dating.
  • Match Group rivals Hinge and Bumble already offer height filters behind paywalls, and studies confirm strong gender-based height preferences among daters.