Overview

• Paid Tinder Gold and Premium subscribers can signal desired height ranges to influence match recommendations without blocking any profiles.
• Tinder frames the experiment as part of new product principles focused on user outcomes, with feature permanence undecided.
• Critics warn that formalizing height preferences risks reinforcing societal biases against shorter men.
• Tinder’s previous mock April Fool’s height-verification stunt foreshadowed the rollout of this genuine preference setting.
• The test arrives in the wake of a 5% year-over-year decline in Match Group’s paid subscribers, mirroring Hinge’s premium height-filtering tool.