Overview

• Tinder launched a worldwide test on May 29 allowing Gold and Premium subscribers to set height preferences that influence but don’t block match recommendations.
• The feature appears in the app’s Discovery Settings as a slider for preferred height ranges rather than a strict exclusion filter.
• Match Group’s 5% drop in paid users this quarter has prompted Tinder to seek new subscription incentives and promote more intentional connections.
• Early feedback highlights concerns that the setting may reinforce biases against shorter men even as some users welcome a formal preference tool.
• Tinder says the height preference may not become permanent and notes that its sister app Hinge already offers a similar premium option.